Digital Marketplace Director

Digital Marketplace Director

Digital Marketplace Director

London

We are looking for an ambitious and inspirational leader to start up Dentsu Aegis’s Digital Marketplace Division. Through the services offered by iProspect & eCommera, this division will maximise brand sales performance in key digital marketplaces, starting with Amazon.

Services include: digital marketplace strategy, e-category management, marketplace operations, data insight, auditing, performance strategy, performance delivery (PPC, SEO, Display, Programmatic), content optimisation and media planning

Role: Establish a digital marketplace solution as a new service for Dentsu Aegis Network (DAN)

Requirements

Specifically:

  • Develop DAN's digital marketplace tool kit for the optimisation of sales, initially for Amazon,
  • Develop KPIs to ensure the solution delivers a measurable performance benefit
  • Act as the product expert; driving articulation and communication to key stakeholders across business
  • Act as product thought leader both internally and externally, to ensure continuous innovation and ensure DAN leadership positioning in this evolving space
  • Build and manage key amazon relationships, and get Amazon stamp of approval on solution
  • Responsible for the sale of our digital marketplace solution to DAN clients in collaboration with agency sales teams
  • Manage a cross-agency team to deliver digital market place solutions to clients
  • Manage the P&L for the new division

KPIs 6 months:

  • Run a full test of the product, delivering activities where possible and drawing on specialist agencies as required. Likely to be at no cost, but ideally with client’s support. In worst case, run work for client as an isolated test and develop a full case study.
  • Educate all Client Leads in our DAN agencies about the proposition
  • Identified and convert 5 opportunities from DAN clients
  • Achieve FY income of £500k in Year 1

Person specifications:

  • A Strategic mind and thought leader, with evidence of implementation of brand marketplace strategies
  • Entrepreneurial, with considerable drive and desire to succeed
  • Capable of navigating complex multi-national organizations and build a network of relationships
  • Independent and Self-starter, able to work against deadlines without direct day-by-day management
  • Credible champion of this new proposition in front of internal and external clients
  • Strong experience with digital marketplaces, preferably in Amazon vendor service
  • Familiar with marketing technology solutions
  • Genuinely interested in the digital marketplace
  • Ability to influence community of experts across brands, without having direct line management
  • Team management experience

Benefits

Reporting to: Director of Retail Services at eCommera and Executive Client Officer at iProspect

Location: eCommera based, but agile working across DAN group


  • Salary dependent upon experience
  • Discretionary Bonus
  • PMI – medical history disregarded
  • Pension
  • Dental
  • Life, critical illness, income protection
  • Keeping Fit Allowance
  • Childcare vouchers
  • Season Ticket Loan



Location: 
London, UK