Asda

eCommera & Asda Direct: 7 years of innovation

Why eCommera

Asda chose to work with eCommera for their ability to deliver a fully transactional site on the Salesforce Commerce Cloud (formerly Demandware) platform in under 6 months' time. They have continued to work with eCommera because their agile approach supports continuous innovation – keeping Asda ahead of the omni-channel curve.

The relationship with eCommera has flourished from tactical to strategic. With eCommera we can deliver more capability, faster and more robustly. We’ve seen some fantastic results in moving to a more fluid approach and we deliver change on a regular basis.

Stephen Langford, Ecommerce Trading Director, Asda

60%

of orders are now click & collect

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