Asda Direct

eCommera developed, and now manages and evolves the online and order management solution for Asda Direct, Asda’s non food website. The first phase of the new site went live just five months after eCommera won the commission and runs across eight categories, including the online debut of George, the supermarket’s popular clothing line.

eCommera won the account in a competitive pitch with its on-demand, enterprise-class platform , that delivers speed from commission to launch without the high costs associated with bespoke software. The platform is fully scalable, offers full functionality and allows Asda to retain easy control of the site and its content.

eCommera created a multichannel solution with an extended marketplace with a Drop Ship Vendor model, integrating over 30 suppliers directly. Since launch, Asda has piloted in-store kiosks and rolled out Click and Collect to over 150 Asda stores.

"Our customers demand and deserve an easy time when they use our website. This means our web store must operate seamlessly across a number of discrete categories and the back office processes such as the order management system must be able to co-ordinate with a lot of different partners. eCommera understood immediately and has delivered a site and support structure that meets our needs today and we believe is future-proofed for our needs tomorrow." Annette Moody, Head of Digital Transformation at Asda