Forrester puts Isobar & eCommera in the top right corner for digital experience offerings

Forrester puts Isobar & eCommera in the top right corner for digital experience offerings

Mark Fagan
CEO

Mark is responsible for leading the eCommera business globally, ensuring company-wide continuous innovation and excellence.

He is an experienced business leader and has over 20 years’ global leadership experience providing eCommerce solutions to enterprise customers. Prior to joining eCommera, Mark was Executive VP responsible for technology, services and partners at enterprise SaaS provider Hubwoo, as well as holding leadership roles at OpenText and Hummingbird.

As the retail specialist arm of Isobar, we’re delighted with Forrester’s recent digital experience evaluation, as it puts us firmly at the lead of the digital experience service provider sector.

The report is designed to help CMOs to select the right partner for their digital experience strategy and implementation. It is a very useful tool for retail decision makers who want to breathe life in to their digital strategy over the coming months

The digital industry is increasingly recognised as a critical cog in the customer experience game. Today, the creation, design, and implementation of digital experiences is key for the agility needed for retail success. In fact, 70 percent of marketing leaders Forrester spoke to recently named agility as one of the biggest barriers to success.

Beyond implementation, it is essential to monitor your customer needs and adapt your proposition as their expectations change. So add to the mix a solid on-going relationship with the service provider following implementation, and you are already ahead of the game.

In the Forrester Wave™: Digital Experience Service Providers, Q4 2015, 11 significant providers were identified and analysed. All displayed proven aptitude, thought leadership, and successful outcomes for their customers in the digital experience category.

The included vendors showed commitment and the ability to rethink and design new digital customer experiences through capabilities like customer experience strategy, creative design, and user experience.

The report evaluated how well each stands in relation to each other, to help CMOs select the right partner for their digital experience strategy and implementation. Isobar and eCommera were up against players such as IBM Interactive Experience, Deloitte Digital and Accenture Interactive.

In summary, there are many compelling options on the market, but not all deliver a full suite of services. As legacy service offerings become outdated and less effective, improved capabilities around coordinated strategy, design, and implementation for digital customer experience dictate which providers will successfully deliver digital experience services to their customers. 

The report acknowledged that we offer market-leading strategies that resonate with marketing and tech leaders. And more so than any of our competition, we show thought-leading vision and consistently delivers high quality project delivery, particularly for experiences intended to disrupt business sectors.

Our customer-centric approach to digital experience strategy and unique focus on design, which combines elements of service, behavioural, and emotion-driven design ‘impressed’ Forrester.

At eCommera we’d like to extend our congratulations to all our friends and colleagues in the Isobar family.