While all alternative payment methods continue to gain market share, eWallets are undoubtedly the leader, with transactions set to reach a 41% market share by 2017. With consumers now becoming familiar with using eWallets, providers are scrambling for a piece of the eWallet pie. Although PayPal is the preferred eWallet, Amazon is in a position to claw market share with Checkout by Amazon, a solution that enables customers to use shipping addresses and payment methods stored in their Amazon.com accounts to login and checkout with other retailers.
This article covers:
- Amazon Payments solution in short
- Benefits of the Amazon Payments
- Potential limitations