Case study: Asda

Asda and eCommera: an agile approach to multi-channel success

In 2009 ASDA selected eCommera to be their long-term partner in transforming their business into a truly multichannel retail operation. The partnership has gone from being tactical to strategic with ASDA now able to deliver more functionality and innovation, faster and more robustly thanks to eCommera agile approach.

With eCommera, ASDA was able to:

  • Launch a brand new online store in under 6 months
  • Save delivery costs with click and collect which serves 60% of weborders
  • Implement Paypal to support mobile payments
  • Expand its product range and increase sales with a dropship vendor programme