eCommerce is growing at an unprecedented rate in India, thanks largely to the sharp increase in smartphone ownership, especially in urban areas.
But despite the growth of mCommerce in particular, there are still challenges for retailers looking at expanding into India, including how to build brand loyalty and how to handle fulfilment whilst catering to shoppers' preferred payment methods.
In this infographic, we look at some of the key facts and figures you need to know when looking at the Indian retail market, including:
- Sales figures
- mCommerce statistics
- Indian shopper preferences