House of Fraser: Delivering a multi-channel vision

House of Fraser: Delivering a multi-channel vision

eCommera has delivered a range of commerce solutions to UK premium department store chain House of Fraser that has enabled the company to consistently keep ahead of the curve, outperform the market and offer a VIP experience to its customers.

With eCommera, House of Fraser was able to:

  • Introduce buy and collect, order-in-store, PayPal, a new recommendations engine – all within an 18-month period
  • Win the Internet Retailing award for its mobile-first website in 2014
  • Achieve #1 rank in Practicology Website Usability Report 2014
  • Increase online sales in 2014 by 33% – compared to 14% growth for the online retail market in the UK1
  • Significantly outperform the UK’s online retail market averages for the last seven years