In the fast-moving world of retail, you have a choice; be a disruptor or be disrupted. But how can brands and retailers drive true innovation and disrupt the market?
At eCommera, together with Isobar, we have identified four pillars of retail innovation, which drive the two key principles of Brand Commerce - maximising reward and reducing friction.
The first of these pillars is individualisation - the next step in personalisation. Download this eBook to find out:
- What's driving the growth in individualisation
- The benefits of implementing individualisation
- Which brands and retailers are doing it well
- How to kick-start your company's own innovation journey