More than just a buzzword, innovation is about disrupting the market and achieving profitable growth.
At eCommera, together with our sister agency Isobar, we have identified four key pillars of innovation in commerce today.
The third of these pillars is the on-demand economy. As Mary Meeker's 2015 Internet Trends report points out, consumers' expectation that they can get what they want with ease and speed will continue to rise.
Faced with this growing need for instant gratification, how can brands and retailers respond? Download our latest eBook to find out:
- What the on-demand economy means for brands and retailers
- The benefits of serving this always-on consumer mentality
- Which brands and retailers are doing it well
- How to kick-start your company's own innovation journey
And if you missed the first two instalments of the series, you can check them out here: