Making money at omni-channel: How NOT to do ship from store

How NOT to do ship from store

Many UK-based retailers are now starting to consider implementing ship from store. Although it offers many benefits, from faster delivery times to stock optimisation, it also presents risks.

How can you ensure you don’t deplete store stock to fulfil web orders, resulting in disappointed in-store shoppers, or be sure that online shoppers’ orders are delivered to promise? In this article, part of our series ‘Making money at omni-channel’, we will explore:

  • The benefits of offering ship from store
  • What NOT to do when it comes to:
    • Programme design
    • Order status notification
    • Routing rules
    • Technology
    • KPIs