Racing to personalisation

Racing to personalisation

Personalisation is at the top of most retailer’s agenda this year. While it promises big rewards to those who do it well, very few are in a position to perfect personalisation. This ebook explains why personalisation is so difficult to get right and offers tips on how to create a winning personalisation experience.

In order to help you develop a winning strategy, this eBook will take you through the four stages of the shopping journey:

  • Reach: Focus on acquiring visitors in the early stages of the shopping journey
  • Act: Leverage the browsing data obtained to encourage further on-site interactions
  • Convert: Support the customer through the checkout process and analyse drop-off data
  • Engage: Increase the lifetime value customers by encouraging continued engagement and repeat purchase