Research report: Is innovation the new superpower?

Research report: Is innovation the new superpower?

In today’s always-on, increasingly digital world, retailers have more touch points and channels to consider than ever before. Not only that, but new technologies, competitors and services models are disrupting the market all the time, making the retail landscape increasingly complex. “Innovation” is often touted as a way for retailers to stay ahead of the curve and outdo their competitors; but is it really the answer – the new retail superpower?

To find out, we surveyed 500 European fashion retailers on how well they are delivering on the fundamentals of retail – from delivery on promise to peak trading – as well as the extent to which they are driving innovation in their business. 

Download the full research report to discover some of the key findings, including:

  • Retailers are still struggling with the basics - for instance, 83% of retailers cannot rely on their website to be fast and stable during peak trading periods
  • Despite this, many retailers are focusing on innovation, with over 50% viewing it as a business priority
  • There are several barriers to real, value-driving innovation, with only 4 in 10 retailers having a process for innovation