About us

We help retailers drive growth with consulting and technology services

About us

eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. We are passionate about retail and that permeates everything that we do - whether we are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting our heads together with the team at Asda-Walmart to realise their next innovation.

We have over eight years of experience, during which we’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis.

We provide system integration services, retail consultancy and in-life technology management. We have the expertise, the experience and the drive to help you take your commerce operation to the next level.

Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.

Get in touch

Contact us

Tim Champkins


As CFO, Tim has a key strategic role in the business and with responsibility for finance, HR and legal issues, he ensures the smooth running of business operations.

Tim has more than 10 years’ experience managing the finance functions within global B2B and B2C technology and services companies, including Accenture and Nokia.

Tim joined the eCommera group in 2013 and was a key member of the team that oversaw the acquisition of eCommera by Dentsu-Aegis Network.  After a hiatus in which he worked as Group Finance Director alongside retail analytics innovator DynamicAction and order management systems specialist OrderDynamics, he returned to eCommera as Chief Financial Officer in 2016.


Lyubo Cholakov

General Manager, Sofia

Lyubo manages our near-shore development office in Sofia, Bulgaria. Here, Lyubo is responsible for leading the team in the quality delivery of on-time and in-budget projects for eCommera customers globally.

Lyubo brings 15+ years of experience in leading successful software, system integration and service delivery teams. He started his career at SAP, where he set up the service delivery organisation in Bulgaria, before moving on to manage regional and global software and service delivery teams in Europe, the Americas, India and Japan.

Andrew Chothia

VP, Global Account Management

Andrew has 22 years retail experience and strong track record of managing long term complex engagements at CXO & Board Level focused on customer success.

Thanks to Andrew's commitment to our client's successes and his passion for retail innovation, our customers are able to rely on him and his team for reliable strategic support, site improvements or programme recommendations. As a result, our customers consistently prove themselves to be leaders against their competitors.

Paul Lewis

VP, Global Support and IT

Paul is responsible for customer success at eCommera, leading the Technical Support and Operations team that proactively provides 24/7 support and assistance globally to all our customers on over 170 live websites.

Paul has over 25 years’ experience in the software industry, with extensive global experience in all aspects of Professional Services, Technical Support and Consultancy, leading large P&L-driven business units which deliver innovative solutions to Fortune 1000 companies.

Martin Newenham

Product Management Director

Martin focuses on how we help our customers retain competitive advantage in a rapidly changing market. This involves both the tactical and strategic – from fine tuning our existing propositions to creating an end-to-end-customer experience proposition and responding to trends such as unified commerce.  

Martin has more than 30 years’ experience in the retail sector, including leading major technology and business change programmes with Superdrug and Argos, and commercial management with Big W.

Shashi Shimpi

Director, eCommera India

Shashi is responsible for our off-shore development centre in India. As the first employee in the region, Shashi has created and built a cross-functional team that ensures high customer satisfaction through effective client engagement, project management and quality delivery within committed timelines.

Shashi has over 14 years of experience in leading technology delivery and business strategy in the retail, education and banking sectors. Prior to joining eCommera, Shashi was responsible for the global delivery of software services for Tata.

Ben Smith


Our CTO and in-house innovator, Ben applies his technology, delivery and client engagement experience to enable the rapid deployment of best-in-breed, scalable solutions for retailers. His 14 years of experience in eCommerce gives him a wealth of industry knowledge, which he uses to help our retail clients to break boundaries, increase revenue, and accelerate growth. 

Ben's previous experience includes the development of ground-breaking eCommerce technologies, including the Genie Mobile eCommerce platform and responsibility for the design of the O2 self-serve consumer portal.



Annabel Thorburn

Director of Consulting

With a career exceeding 15 years in the retail industry,  Annabel uses her experience to head up our retail consulting team. She works with clients to develop strategic eCommerce and multi-channel growth plans. This includes new propositions, market expansion and roadmap development plans. 

Annabel gained much of her experience at Tesco across multiple disciplines, including online marketing and trading, web and mobile product development, strategy and commercial. She has led teams delivering step change, multi-channel projects, including launching the first grocery apps and mobile websites, developing and launching grocery subscriptions in the UK, and launching grocery home shopping across eastern Europe and Asia.

Karl Weaver


Karl Weaver has over 20 years of global experience in marketing effectiveness, having successfully built revenue streams for several businesses in this area. Most recently he was CEO of Data2Decisions, a business that grew to 150+ people with a presence in 12 markets. Karl facilitated the sale of Data2Decisions to Dentsu Aegis Network to accelerate the scaling of the business as part of a wider group. Having spent a subsequent year as Chief Growth Officer for DAN UK & Ireland and Chair at Vizeum UK, Karl is an expert at connecting businesses, satisfying client needs and driving growth.

Karl is a member of Dentsu Aegis Global CSR Steering Group, a co-author of numerous award-winning papers including an IPA Effectiveness Grand Prix, has been an IPA judge, an Advisor for the Cannes Effectiveness Lions, a WARC judge and spoken at conferences including Cannes Lions and Media 360.

Georgi Zapryanov

Senior Quality Assurance Manager

Georgi has been with eCommera for over two years, and is responsible for assuring high performance solutions, across any combination of geography, browsers and devices. He has a passion to extend automated solutions through performance, security and functional validation.

Georgi has over 10 years’ experience, gained with companies such as Experian and VMWare. A renowned Quality Assurance expert, he has a strong focus on functional and non-functional automation. 

Work for us

Join the team