About us

We help retailers drive growth with consulting and technology services

About us

eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. We are passionate about retail and that permeates everything that we do - whether we are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting our heads together with the team at Asda-Walmart to realise their next innovation.

We have over eight years of experience, during which we’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis.

We provide system integration services, retail consultancy and in-life technology management. We have the expertise, the experience and the drive to help you take your commerce operation to the next level.

Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.

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Chantelle Arneaud

VP, Marketing

Responsible for driving the global marketing strategy at eCommera, Chantelle uses over 10 years of experience in B2B technology to deliver engaging content and events for the retail community. Chantelle capitalises on the extensive industry knowledge of our expert teams to drive demand for our unique range of specialist services.



Tim Champkins


As CFO, Tim has a key strategic role in the business and with responsibility for finance, HR and legal issues, he ensures the smooth running of business operations.

Tim has more than 10 years’ experience managing the finance functions within global B2B and B2C technology and services companies, including Accenture and Nokia.

Tim joined the eCommera group in 2013 and was a key member of the team that oversaw the acquisition of eCommera by Dentsu-Aegis Network.  After a hiatus in which he worked as Group Finance Director alongside retail analytics innovator DynamicAction and order management systems specialist OrderDynamics, he returned to eCommera as Chief Financial Officer in 2016.


Lyubo Cholakov

General Manager, Sofia

Lyubo manages our near-shore development office in Sofia, Bulgaria. Here, Lyubo is responsible for leading the team in the quality delivery of on-time and in-budget projects for eCommera customers globally.

Lyubo brings 15+ years of experience in leading successful software, system integration and service delivery teams. He started his career at SAP, where he set up the service delivery organisation in Bulgaria, before moving on to manage regional and global software and service delivery teams in Europe, the Americas, India and Japan.

Andrew Chothia

VP, Global Account Management

Andrew has 22 years retail experience and strong track record of managing long term complex engagements at CXO & Board Level focused on customer success.

Thanks to Andrew's commitment to our client's successes and his passion for retail innovation, our customers are able to rely on him and his team for reliable strategic support, site improvements or programme recommendations. As a result, our customers consistently prove themselves to be leaders against their competitors.

Mark Fagan


Mark leads the eCommera business with an infectious devotion to company-wide innovation and excellence.

His 20 years’ global leadership experience enables a hands on approach to providing eCommerce solutions to enterprise customers. Prior to joining eCommera, Mark was Executive VP responsible for technology, services and partners at enterprise SaaS provider Hubwoo, as well as holding leadership roles at OpenText and Hummingbird.

Eric Fergusson

Director of Consulting

With more than 10 years' experience launching new categories,  trading roles and strategy consulting for major brands in the retail industry, Eric's retail pedigree places him firmly at the forefront of eCommerce evolution. He leads our unique team of retail consultants with a visionary approach and consistently delivers outstanding, tailor-made services to new and existing clients. Eric works closely with our customers to develop strategic and operational plans, including recommendations on new market expansion, guidance on warehouse and call centre set-up and prioritisation of omni-channel service roll-out. 

His background includes senior strategy focussed roles with Shop Direct Group and OC&C and clients such as Abel and Cole, Jimmy Choo and The Container Store. Since joining eCommera, Eric has delivered strategic and operational commerce plans for clients including Holland & Barratt, Arla Foods and Jaeger.

Mandar Kelkar

Hybris Specialist

Mandar is a key member of our growing hybris practice. With over 15 years' experience in software development across the retail, telco and travel industries, Mandar is adept at guiding and developing next-generation digital solutions for both our new and existing customers.

Mandar holds an impressive number of hybris certifications, is a certified scrum master and has delivered a number of hybris projects for leading global retailers.







Paul Lewis

VP, Global Support and IT

Paul is responsible for customer success at eCommera, leading the Technical Support and Operations team that proactively provides 24/7 support and assistance globally to all our customers on over 170 live websites.

Paul has over 25 years’ experience in the software industry, with extensive global experience in all aspects of Professional Services, Technical Support and Consultancy, leading large P&L-driven business units which deliver innovative solutions to Fortune 1000 companies.

Martin Newenham

Director of Client Services

Martin leads our client services team and is responsible for ensuring we continue to achieve a high satisfaction rating from our global client base. Martin leads a cross-functional team to ensure that we successfully deliver client projects and proactively identify ways in which we can help our clients achieve above average growth.

Martin has more than 25 years’ experience in the retail sector, including leading major technology and business change programmes with Superdrug and Argos, and commercial management with Big W. 

Shashi Shimpi

Director, eCommera India

Shashi is responsible for our off-shore development centre in India. As the first employee in the region, Shashi has created and built a cross-functional team that ensures high customer satisfaction through effective client engagement, project management and quality delivery within committed timelines.

Shashi has over 14 years of experience in leading technology delivery and business strategy in the retail, education and banking sectors. Prior to joining eCommera, Shashi was responsible for the global delivery of software services for Tata.

Ben Smith


Our CTO and in-house innovator, Ben applies his technology, delivery and client engagement experience to enable the rapid deployment of best-in-breed, scalable solutions for retailers. His 14 years of experience in eCommerce gives him a wealth of industry knowledge, which he uses to help our retail clients to break boundaries, increase revenue, and accelerate growth. 

Ben's previous experience includes the development of ground-breaking eCommerce technologies, including the Genie Mobile eCommerce platform and responsibility for the design of the O2 self-serve consumer portal.



Andrew Stevens

VP Sales and Business Development

Andrew leads our new customer and business development team. He has over 18 years of experience within global SaaS technology and services companies, including Mobify, RichRelevance, Omniture, Adobe and Coremetrics.

In those 18 years Andrew has helped leading retailers such as John Lewis, Marks and Spencer, House of Fraser and Tesco to identify how technology can help drive key KPI’s and revenue growth.

Annabel Thorburn

Director of Consulting

With a career exceeding 15 years in the retail industry,  Annabel uses her experience to head up our retail consulting team. She works with clients to develop strategic eCommerce and multi-channel growth plans. This includes new propositions, market expansion and roadmap development plans. 

Annabel gained much of her experience at Tesco across multiple disciplines, including online marketing and trading, web and mobile product development, strategy and commercial. She has led teams delivering step change, multi-channel projects, including launching the first grocery apps and mobile websites, developing and launching grocery subscriptions in the UK, and launching grocery home shopping across eastern Europe and Asia.

Georgi Zapryanov

Senior Quality Assurance Manager

Georgi has been with eCommera for over two years, and is responsible for assuring high performance solutions, across any combination of geography, browsers and devices. He has a passion to extend automated solutions through performance, security and functional validation.

Georgi has over 10 years’ experience, gained with companies such as Experian and VMWare. A renowned Quality Assurance expert, he has a strong focus on functional and non-functional automation. 

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