The beauty of global online retail. eCommera launches 48 sites for Clarins
Internationally renowned cosmetics and beauty group, Clarins, planned an ambitious digital roadmap that included international web and mobile stores for its luxury beauty brands. Key for Clarins was the ability to support multiple sites while allowing them the flexibility and quality of service to maintain the integrity of each of their brands.
Turning to eCommera, the organisations worked together to deliver 48 sites on the Demandware platform serving a global marketplace across Asia, Europe and North America. The sites included a Beauty Consultation Tool, through which users create their personalised beauty regimes online. This bespoke tool delivered 150% conversion uplift for the Clarins brand.
We have successfully launched or re-launched many brand websites. This agility is possible only because we invested in a partnership combining the Clarins Group, a single, powerful yet flexible, digital commerce platform, and the development and support expertise of eCommera. This combination means we have an excellent foundation to support all our brands, in all countries, on all devices, with the ability to drive a range of initiatives like pure play eCommerce, drive-to-store and loyalty programs. We believe this is a strong asset for our brands.