Turkey delights at launch of first true omni-channel experience by DeFacto and eCommera

DeFacto, the leading Turkish fashion retailer, aspired to become the first Turkish retailer to offer a truly omni-channel experience to customers. The company saw omni-channel retail as one of the biggest opportunities to continue its dynamic growth while improving profitability. DeFacto chose eCommera to help them in their omni-channel ambition not only because of eCommera's ability to quantify the value of services, but also due to their experience working with some of the world’s biggest retailers, such as House of Fraser and Asda, in launching high-impact, omni-channel initiatives.

Armed with a compelling business case, DeFacto’s management team succeeded in getting the board’s approval for its omni-channel ambition and then worked with eCommera to implement the plan. This included implementing a full-service, flexible order management system, allowing the retailer to launch click and collect, ship from store and reserve and collect services, which have proved to be a big hit with customers.

It’s very exciting to be offering what is arguably the best and certainly most flexible customer experience in Turkish retail. Without our partnership with eCommera, this would have been impossible to achieve so effectively and in such a short timescale.

Okan Boyaci, Omni-Channel Trading & Operations Manager at DeFacto