House Of Fraser

eCommera & House of Fraser: Multi-channel champions

Why eCommera

House of Fraser partnered with eCommera in 2007 to launch their first ever online site on Demandware. The companies have continued to work together to continually refine the multi-channel offering, implementing a variety of industry-recognised projects, including an award-winning mobile-first website. Today House of Fraser is a leading multi-channel retailer realising growth which is double the industry average.

Our relationship with eCommera is one of the best I’ve ever had. They understand our business and are very responsive to our needs. We like to think we are important to each other which reflects a mutually-beneficial relationship.

Andy Harding, Chief Customer Officer, House of Fraser


increase in online sales