Europe represents the third largest eCommerce market in the world, with a B2C eCommerce turnover of £326 bn. Card payments have long dominated online transactions both domestically and when selling cross-border. It is no longer enough to have just Visa, Mastercard and Paypal on your checkout. The use of alternative payments has grown at around 35% on average over the past few years. With more than 300 alternative payment methods in operation around the world, you need to understand what's available and what to offer your customers.
This overview will give you:
- A global e-transaction payment mix
- The key drivers of alternative payments
- Insight into a range of alternative payment methods