With the global mobile payments market set to increase its market share by 2% by 2017, surpassing direct debits threefold, Apple Pay is well placed to launch its payments solution outside of the US. Having attracted over 1 million card activations on Apple Pay within the first 72 hours of its launch in the US, it will be interesting to see how the service fares as it begins its global roll-out.
Download our article to explore:
- How Apple Pay works
- Geographical expansion on the Apple Pay roadmap
- Benefits and limitations of Apple Pay