Case Study: DeFacto

DeFacto & eCommera: A solid plan to deliver ROI from omni-channel retail

DeFacto, the leading Turkish fashion retailer, chose eCommera to help them design an omni-channel roll-out plan because of ability to quantify the value of services and experience working with some of the world’s biggest retailers such as House of Fraser and Asda in launching high-impact, omni-channel initiatives. Armed with a compelling business case, DeFacto’s management team succeeded in getting the board’s approval for its omni-channel ambition and are now working with eCommera to implement the plan.

With eCommera, DeFacto was able to:

  • Assess the value of omnichannel services
  • Build a comprehensive omnichannel operational plan
  • Gain board support for investment in omni-channel retail