Dentsu Aegis Network announces today that it has acquired eCommera, a market-leading commerce specialist agency. eCommera provides innovative multi-channel commerce services and platforms for major international brands and retailers, and is known for delivering innovation across the consumer experience.
In a convergent world, the integration of content and commerce becomes increasingly important, as the point of engagement and the point of transaction draw ever closer together. As a new addition to the network, eCommera will amplify Dentsu Aegis’s commerce proposition globally.
Headquarted in the UK, eCommera and its team of 275 staff across multiple locations will join Isobar, Dentsu Aegis’s global digital agency. Mark Fagan, the CEO of eCommera, will report to Tracy De Groose, CEO UK & Ireland, Dentsu Aegis Network.
“In a time when changing consumer expectations are transforming the retail sector, the need for a more seamless integration of brand experience and commercial experience is critical,” said Tracy De Groose, CEO UK & Ireland, Dentsu Aegis Network. “eCommera’s reputation for innovation, and their track record in guiding retailers through the changing retail landscape complements and strengthens our Brand Commerce offering. We are delighted to welcome the eCommera team to our business,” she adds.
“Connected Brand Commerce experience is driving success for businesses and brands. All compelling brand experiences are now omni-channel, and are only one click away from commercial interactions. Clients need to be supported and advised properly,” said Jean Lin, Isobar Global CEO. “eCommera’s highly scalable ecommerce technology services will strengthen Isobar’s global Brand Commerce offering, and further accelerate our ambition to deliver sustainable business ideas without boundaries. I look forward to working with Mark and his team to create more brand commerce success stories for our clients. I am excited to welcome the eCommera team to Isobar.”
“We are excited to join Dentsu Aegis Network at a time of significant growth for both companies. Now, for our clients, we have a much richer offering across media and digital. We will be able to leverage Isobar’s brand-building capability and global scale to provide innovative best-in-class cross-channel solutions, and guide clients on their journey in this increasingly interconnected and complex Brand Commerce space,” said Mark Fagan, CEO of eCommera.
Financial terms of the transaction were not disclosed.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 123 countries worldwide with over 27,000 dedicated specialists. www.dentsuaegisnetwork.com
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 4,000 digital pioneers in over 70 locations, across 43 markets worldwide. Isobar has won over 350 awards including 18 Agency of the Year titles over the last three years and three, Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's, and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com