The growing number of internet users in Russia's rural areas is a key driver of eCommerce in the region, together with improved infrastructure and reduced tariffs for accessing the internet.
All of this makes Russia an interesting market for brands and retailers. However, launching an online presence in Russia is not without its challenges, particularly in terms of fulfilment and marketing.
Download the latest in our emerging markets infographics series to find out:
- Key sales figures
- Mobile commerce statistics
- What Russian consumers are buying online
- The social media channels you need to consider using