Following on from part 1 of our innovation series, which focused on the power of individualisation in retail, we take a look at how brands and retailers can drive innovation through hybrid digital-physical stores.
Even in the UK, with its comparatively mature eCommerce market, 87% of total retail revenue is still generated through in-store transactions, dwarfing its online equivalent. But whilst in-store transactions account for the lion’s share, they are increasingly influenced by digital. In fact, a 2015 study, the Digital High Street 2020 Report, found that £150bn of retail sales are now influenced by digital.
So how can brands and retailers leverage the power of digital to reinvent physical retail? Download our latest eBook to find out:
- Why the digital versus physical debate is obsolete
- The benefits of combining digital and physical retail
- Which brands and retailers are doing it well
- How to kick-start your company's own innovation journey