What started as a poorly received initiative in the Stockholm Business School 2005 entrepreneurial awards, has rapidly evolved into the most popular payment method in the Nordics. The recognition has evidently led to steady cross-border success, with Klarna now live in the UK, for companies such as healthfood retailer Fitness Guru. Alongside their Klarna Invoice service, Klarna offers three additional payment services – Klarna Account, Klarna Mobile and Klarna Checkout. All features focus on offering less friction for the shopper and subsequently more sales for the merchant.
This article covers:
- A deep dive into Klarna Checkout
- Benefits of the Klarna Checkout solution
- Potential limitations