Making money at omni-channel: How NOT to do click and collect

How NOT to do click and collect

More than 50% of UK retailers have implemented click and collect in some form, but how many of them are offering an optimal experience? And how many are making a financial loss on every order?

In this article, part of our ‘Making money at omni-channel’ series, we will explore:

  • The benefits of offering click and collect from both the consumer and retailer’s perspective
  • What NOT to do when it comes to:
    • Programme design
    • Staff incentive & recognition
    • Staff training
    • Stock allocation
    • Order status notification
    • Technology
    • KPIs