Managing channel conflict

Managing channel conflict

As brands move online, they find new ways to transact and build closer customer relationships. But while a direct-to-consumer strategy can help brands build loyalty, it can also disrupt existing relationships with retail partners. So how do you sell direct without alienating retailers?

Together with Brand Republic, we gathered a panel of esteemed senior retail experts, to tackle the issues surrounding the management of channel conflict. This expert report uncovers the findings. It looks at:

  • How to adapt to the changing needs of the consumer 
  • How to deliver a consistent experience
  • How to understand customers and build loyalty using data
  • How to nurture partnerships with retailers