Personalisation is at the top of most retailer’s agenda this year. While it promises big rewards to those who do it well, very few are in a position to perfect personalisation. This ebook explains why personalisation is so difficult to get right and offers tips on how to create a winning personalisation experience.
In order to help you develop a winning strategy, this eBook will take you through the four stages of the shopping journey:
- Reach: Focus on acquiring visitors in the early stages of the shopping journey
- Act: Leverage the browsing data obtained to encourage further on-site interactions
- Convert: Support the customer through the checkout process and analyse drop-off data
- Engage: Increase the lifetime value customers by encouraging continued engagement and repeat purchase